A lot of the bulk seed don't have pics hence seedbanks find a pic on google and use it. Same thing with the OP's reversed pic, same strain, same pic, just named differently. Yes, dont think its ethical when it's claimed it's bred in Cali or something like that.
We are also guilty of this when we started but wont be buying bulk seeds from overseas any more with the abundance of local seeds and us breeding our own.
The repacking of seeds is also another one, if one were to bx something like Seed Junky and you sell the seeds claiming they are from the breeder, you getting the genetics on paper but cost is a 10th of the price. The markups become insane.